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Requiring a card made the trial list smaller and the paid rate higher. I am not sure the trade is worth it at this stage, because I still need to watch people get stuck.

Demos fill the week and close some of the larger accounts. They also hide product confusion because I explain it live. I do not know which invoices would have happened without me on the call.

The middle plan exists because pricing pages seem to have one. Customers either take the cheap seat or ask for the top. Nobody is choosing the middle on purpose.

Finance teams ask for annual. I am not sure the discount is why, or if they would have paid the monthly total for a purchase order. I do not want to train people to wait for a sale.

I offered half off for a weekend. It worked. The following month a few notes asked when the next one was. I would rather have had fewer sales and a calmer price.

Per person punishes the moment a founder invites a teammate, which is the moment I most want. Per workspace feels like I am leaving money in the account of larger teams.

The trial is still leaky. A higher price on a confusing setup is a louder complaint, not a better business. I will earn the increase when the first session is boring.