I am not raising prices just because a tweet said to
The trial is still leaky. A higher price on a confusing setup is a louder complaint, not a better business. I will earn the increase when the first session is boring.
Comments (4)
I am not convinced "The trial is still leaky" is the constraint yet. The people who saw it may have been the wrong room.
I have been adjacent to this. The sentence I would not skip is "A higher price on a confusing setup is a louder complaint, not a better business". Finding who it is for mattered more than adding another feature.
One change, then stop. Address "I will earn the increase when the first session is boring" and leave the rest of the product alone for a week.
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Requiring a card made the trial list smaller and the paid rate higher. I am not sure the trade is worth it at this stage, because I still need to watch people get stuck.
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Demos fill the week and close some of the larger accounts. They also hide product confusion because I explain it live. I do not know which invoices would have happened without me on the call.
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