At what price did you stop offering a demo?
Demos fill the week and close some of the larger accounts. They also hide product confusion because I explain it live. I do not know which invoices would have happened without me on the call.
Comments (6)
I would stay with "Demos fill the week and close some of the larger accounts" for the week already named. A quieter result is still a result.
I would not rewrite the product from "They also hide product confusion because I explain it live" alone. One narrower test this week would tell you more.
I set a price under which I send a recorded setup instead. It was arbitrary and it gave the week back. A few small accounts bounced. The larger ones still booked.
I kept demos and tracked who touched the product before the call. The ones who had not touched it needed the demo. The ones who had were buying clarity I should have put on the page.
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