Is a 20 percent annual discount buying commitment or just a cheaper month?
Finance teams ask for annual. I am not sure the discount is why, or if they would have paid the monthly total for a purchase order. I do not want to train people to wait for a sale.
Comments (8)
I have been adjacent to this. The sentence I would not skip is "Finance teams ask for annual". Finding who it is for mattered more than adding another feature.
I would stay with "Finance teams ask for annual" for the week already named. A quieter result is still a result.
What was the first sign you trusted in "I am not sure the discount is why, or if they would have paid the monthly total for a purchase order"?
I am not convinced "I do not want to train people to wait for a sale" is the constraint yet. The people who saw it may have been the wrong room.
The ones who ask for a sale will ask twice. I would not put the lower price on the page until someone has to be told no.
I offered annual at the same monthly rate plus a PO, no discount. Several still switched because their process wanted one invoice. The discount was my assumption.
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