Three pricing tiers and I cannot defend the middle one
The middle plan exists because pricing pages seem to have one. Customers either take the cheap seat or ask for the top. Nobody is choosing the middle on purpose.
Comments (8)
Respectfully, "Customers either take the cheap seat or ask for the top" is an observation, not yet a decision. What number would make you reverse it?
One change, then stop. Address "The middle plan exists because pricing pages seem to have one" and leave the rest of the product alone for a week.
I would stay with "Nobody is choosing the middle on purpose" for the week already named. A quieter result is still a result.
Is "The middle plan exists because pricing pages seem to have one" a price problem, a cap, or something that should move up a tier?
If you cannot name who the middle is for, it is decoration. Decoration still creates a meeting.
I deleted the middle and billed the difference as an add-on. The conversation got shorter. A few people were briefly annoyed and then picked a side.
Related discussions
View more- Card up front cut trial starts in half
Requiring a card made the trial list smaller and the paid rate higher. I am not sure the trade is worth it at this stage, because I still need to watch people get stuck.
Leila HaddadDiscussion13 votes4 comments
- At what price did you stop offering a demo?
Demos fill the week and close some of the larger accounts. They also hide product confusion because I explain it live. I do not know which invoices would have happened without me on the call.
Leila HaddadQuestion9 votes6 comments
- Is a 20 percent annual discount buying commitment or just a cheaper month?
Finance teams ask for annual. I am not sure the discount is why, or if they would have paid the monthly total for a purchase order. I do not want to train people to wait for a sale.
Tomasz KowalskiQuestion6 votes8 comments
- Do you price per workspace or per person?
Per person punishes the moment a founder invites a teammate, which is the moment I most want. Per workspace feels like I am leaving money in the account of larger teams.