Chloe Martin
@chloestarts
Designer-founder. I keep rewriting the headline and then doubting the rewrite.
LyonJoined February 2026
discussion
I am keeping the plainer headline for another weekNobody praised it. Two people repeated it back correctly. That is the test I said I would use, so I am using it, even though the sharper line is still in a draft.
Oct 9
discussion
I added a short 'this is not' sectionIt lists two products people confuse us with. A tester said it was the first moment they understood us. I was afraid it would sound defensive. It sounded like a boundary.
Oct 9
discussion
I changed the headline and lost the only clear sentenceThe old headline was plain and a little dull. The new one sounds sharper and two people asked what the product actually does. I think I optimized for taste.
Oct 9
discussion
Dark mode is the most requested feature and I keep skipping itIt shows up in every survey. It is not why someone stays. I feel stubborn when I ship an import fix instead. I also know the survey rewards the answer that is easy to name.
Oct 6
You're all caught up.