The home of SaaS builders.

A comparison page is on the first page for a modest query. It gets a few dozen visits a week. Almost nobody starts a trial from it. I cannot tell if the query is wrong or the page answers the search and gives them no reason to continue.

I published two articles a month, fixed titles, and added internal links. Search Console shows impressions on a handful of posts. I am trying to decide whether to keep the cadence or go deeper on four pages.

The homepage is pretty and invisible. A single docs page gets the impressions. I am wondering if I should stop expecting the homepage to do a search job.

They were thin, they target real queries, and they have not earned a visit. I am attached because the generator took a weekend. That is a poor reason to keep them.

I can merge them or pick a winner and point the other one at it. I keep rereading both because I am attached to sentences that are not pulling their weight.

The calendar of new posts was a way to feel diligent. The old page has the impressions. It deserves the hour.

A stemmer ate the product name. I would have blamed the user. The query was perfect. The index was precious. Fixed, with a test that uses our own name.