Does a developer tool homepage ever rank, or only the docs?
The homepage is pretty and invisible. A single docs page gets the impressions. I am wondering if I should stop expecting the homepage to do a search job.
Comments (7)
I would stay with "I am wondering if I should stop expecting the homepage to do a search job" for the week already named. A quieter result is still a result.
One change, then stop. Address "The homepage is pretty and invisible" and leave the rest of the product alone for a week.
Respectfully, "A single docs page gets the impressions" is an observation, not yet a decision. What number would make you reverse it?
I put the query language into a docs page title and left the homepage brand-led. Rankings moved. The homepage bounce rate improved because it stopped trying to be both.
Let the docs rank. Point the homepage at the people who already know they need you. Those are different visitors, and the homepage is bad at pretending to be a manual.
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