One page ranks and the signup rate is awful
A comparison page is on the first page for a modest query. It gets a few dozen visits a week. Almost nobody starts a trial from it. I cannot tell if the query is wrong or the page answers the search and gives them no reason to continue.
Comments (6)
What was the first sign inside "Almost nobody starts a trial from it" that people were not interested, rather than simply not seeing it?
If you measured "A comparison page is on the first page for a modest query", would the unit be a person, a session, or a reply?
I am not convinced "It gets a few dozen visits a week" is the constraint yet. The people who saw it may have been the wrong room.
I would look at the next page they had open, not the rank. A page can be a success as a citation and a failure as a funnel. Those are different jobs.
If they leave in under a minute, the query is probably research. I added a short 'if you are comparing these, you are probably trying to do X' block and the trial rate moved a little, not a lot.
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