How do you retain a product people only need on Mondays?
If I email them on Thursday I am noise. If I stay silent, they forget the tab. The value really is weekly. I do not want to invent daily use that the job does not have.
Comments (7)
I would not rewrite the product from "If I email them on Thursday I am noise" alone. One narrower test this week would tell you more.
I have been adjacent to this. The sentence I would not skip is "If I stay silent, they forget the tab". Finding who it is for mattered more than adding another feature.
One change, then stop. Address "The value really is weekly" and leave the rest of the product alone for a week.
A calendar file did more than a campaign for a weekly report I worked on. They were not forgetting. The reminder was in the wrong channel.
Be the Monday thing on purpose. One mail on Monday morning, nothing else. I fought the urge to become a daily habit and the weekly ones stayed.
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