Should I email inactive accounts or change the product?
A slice of users go quiet after two weeks. I can write a campaign, or I can look at the last screen they used. I have time for one of those this month.
Comments (6)
Did the conversation in "A slice of users go quiet after two weeks" happen before the build, or only after it launched?
I have been adjacent to this. The sentence I would not skip is "I have time for one of those this month". Finding who it is for mattered more than adding another feature.
I would not rewrite the product from "I can write a campaign, or I can look at the last screen they used" alone. One narrower test this week would tell you more.
If the last screen is a success state with nowhere to go, the email is just a knock on a finished room.
Look at the screen first. My campaign brought people back to the same dead end and they left again, faster.
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If I email them on Thursday I am noise. If I stay silent, they forget the tab. The value really is weekly. I do not want to invent daily use that the job does not have.
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