How to launch a SaaS without a press list
A practical launch sequence for indie and early-team SaaS founders using a public product page, founder feedback, and one honest announcement.
What “launch” means here
A launch is the first time a stranger can use or clearly understand the product without a private walkthrough.
That requires a public page, a way to try or see the product, and a question you actually want answered.
Sequence that stays honest
Publish the product page with one sentence, one screenshot, and one call to action.
Ask founders for feedback on a single topic: landing page, pricing, or onboarding — not all three.
Share the page in communities you already belong to. Do not spray cold threads.
Record what people found confusing. Change the page before you spend on distribution.
