How to get first users when nobody knows you
First-user tactics that do not depend on fake social proof, bought comments, or a large audience.
Name ten people
List ten people who already have the problem. Write to them as a person, not as a brand.
Offer a specific ask: “Would you try this onboarding and tell me where you stopped?”
Public proof without theater
A public build log beats a fabricated testimonial. Show the current limitation.
Invite people into a discussion attached to the product. Reply to every serious comment.
