How to collect product feedback that you can use
A structure for founder-to-founder feedback that avoids vague praise and score inflation.
Ask for a scene, not a score
“What is clear?” “What is confusing?” “What would you improve?” produce edits. Star ratings do not.
Limit the request to one surface: landing page, pricing, onboarding, or the core workflow.
What not to do
Do not require a reciprocal upvote. It poisons the signal and the community.
Do not flood the product with seeded comments. Reviewers notice, and later customers inherit the lie.